Google’s August 2024 Algorithm Update: What It Means for Your Website
On August 15, 2024, Google released its latest core algorithm update, bringing changes that could impact how your website ranks in search results. As usual, this update targets improving the quality and relevance of what users find when they search online.
Tribus’ digital marketing team took a look and created the following breakdown of what’s changed and what it could mean for your site.
Continue to Produce Quality Content
This update backs Google’s ongoing commitment to promoting content that’s not just well written but also valuable to the user. Websites that consistently offer original, valuable information are likely to see gains, while those lacking this may find themselves slipping in rankings.
Better Interpretation of User Search Intent
Google have made attempts in understanding what users really want when they type in a search query. The algorithm now does an even better job matching these queries with the most relevant content. This means that content aligning closely with what users are actually looking for has a better chance of rising to the top.
Expect Shifts in Rankings
As with any core update, there’s potential for noticeable changes in your site’s rankings and traffic. Some websites may see a boost, while others could experience a drop, depending on how well they meet Google's latest criteria.
Impact Varies Across Industries
Although these updates are broad, certain industries may experience more significant effects than others. Monitoring your site’s performance in the coming weeks is essential to understand where you stand.
What to Do If Your Site Takes a Hit
If your rankings or traffic decrease, don’t rush to make changes. Start by looking at your content. Is it thorough? Does it meet the needs of your audience? Also, consider the user experience on your site, ensure it’s easy to navigate and delivers what visitors are looking for.
Patience Is Key
Keep in mind that these updates typically take a couple of weeks to fully roll out, so it’s a good idea to wait before making any drastic changes. Monitoring your site’s performance during this time will give you a clearer picture of how the update has affected you.
Moving Forward
Google’s updates will keep evolving, with a focus on rewarding websites that offer real value. By maintaining high standards for your content and prioritising the needs of your users, you can set your site up for sustained success in search rankings.
