Pinterest's New Performance+ Feature
Pinterest has recently launched Performance+, a tool designed to better advertising campaigns through smart automation and AI strategies. This feature will change the way brands approach marketing on Pinterest, with new opportunities for improved results with little effort.
Simplifying Campaign Management
Performance+ allows advertisers to simplify their campaign creations by automating routine tasks. This means fewer inputs are needed to see higher returns, making the platform more accessible for businesses of all sizes. By using AI, Performance+ optimises ad placements and targeting, ensuring that campaigns are not only efficient but also effective.
Benefits for Tribus and Our Clients
At Tribus, we are always on the lookout for tools that can give our clients an edge. Performance+ is exciting because it aligns with our goal of providing top tier services with innovative technology. We believe that by placing Performance+ into our strategies, we can help our clients achieve even better results.
Aligning with Industry Trends
Pinterest's introduction of Performance+ follows the trends we have seen fairly recently in the industry, with companies like Google and Meta leading the way. Google's Performance Max for example have already shown the value of AI driven campaigns by delivering better results through full automation. Meta's Advantage+ shopping campaigns also offer similar features, showing that the future of advertising is linked heavily with AI & automation.
Rollout and Implementation
At the moment, Pinterest's Performance+ is being rolled out gradually, with only selected advertisers chosen to use the platform, but access is expected to increase to more users over the coming months. At Tribus, we are preparing to integrate this tool into our clients' campaigns ASAP.
Looking Forward
With Performance+, Pinterest is making a move towards smarter, more efficient advertising. Tribus is excited to leverage this new tool to deliver even better results for our clients.
If your business is interested in advertising on platforms like Pinterest, please Contact Tribus here.
