Another fantastic month here at Tribus! We were shortlisted for the Digital Impact Awards, Google released yet another Core update, Pinterest released their own version of Google's 'Performance Max' campaigns, our Head of Digital Marketing Oliver Blackburn spoke everything SEO & Paid media at #Yorkshire Insider Media & more all in this month's newsletter.
Digital Impact Awards Recognition
This month, Tribus' amazing work on Knowledge Hub for our partner Willmott Dixon was nominated for not one, not two, but THREE awards in the Digital Impact Awards 2024. The awards we were nominated for were:
Best #Innovation - This category recognises and rewards those organisations who have shown genuine creativity in responding to challenges or reaching objectives in innovative ways.
Best #Intranet - This award recognises the cruciality of a company’s need to inform its internal audience quickly and efficiently. Outstanding work in this area reflects both well developed proprietary and innovative usage of platforms.
Best #Use of Digital in the Property, Construction & Facilities Management Sector - Recognises digital strategies that enhance operations, engagement, or services within these industries.
It's always an exciting to see when Tribus’ hard work on creating bespoke software such as the 'Knowledge Hub' does get recognised as we pride ourselves on always bringing the best solutions forward to our client's problems and always stay at the forefront of new technologies & softwares that prop up in the industry.
London Build 2024
This November, Tribus will be hosting a workshop at the London Build Expo 2024. Our session, titled "Digitising Knowledge Management: Efficiency, Accuracy, and Winning Work," will focus on how digital tools can enhance knowledge management within the construction industry.
We’re looking forward to sharing our expertise and engaging with industry professionals on this topic. We’ll keep you updated on how the workshop goes in our November newsletter, see you then.
Yet Another Google Core Update
Google's August Core update definitely caused some confusion. I'm sure many of you were waking up to your websites taking a hit in traffic or even a sudden increase in traffic, wondering why & how! Well, Google's new August Core update is the answer. With quality content remaining king & better interpretation of user search intent this was always going to shift some rankings.
Depending on what industry you fall under though, you may have seen little to no change in your traffic. Monitoring your site's traffic over the next few weeks is a good idea to see where you stand.
If you'd like to read more on this, visit Tribus' blog here.
Pinterest’s New Performance+ Tool
AI is presenting us with even more opportunities for success in our marketing efforts. With other large companies such as Google & their Performance Max and Meta with their Advantage+, it's clear a shift is happening.
Leaving AI machine learning to run your campaigns not only reduces the amount of steps it takes to create a campaign, but it also drives better results. As this is in early roll out, Pinterest are pick and choosing only a select few advertisers to try their new AI driven technology - and Tribus are one of agencies chosen. We will be implementing this into our client's marketing strategies as soon as we can, delivering even better results.
Again, if you'd like to read more about this - visit Tribus' blog on Performance+ here.
Code Reviews: Strengthening Our Development Process
At Tribus , code reviews play a big role in keeping our applications top-notch. They help us spot bugs early, share knowledge across the team, and ensure development moves efficiently. It’s all about working together to maintain high standards while continuously learning from one another.
Want to dive deeper into how we handle code reviews at Tribus? Read our latest blog here.
Using an Agency vs In-house Team
When it comes to developing digital products or services, businesses have the option of using an agency or building an in-house team. Both options have their benefits and drawbacks, and the choice ultimately depends on the specific needs and goals of the business.
Read more on this here.
Tribus Digital Speaks with Yorkshire Insider
Our Head of Digital Marketing, Oliver Blackburn , recently had the opportunity to speak at Yorkshire Insider Media, where he covered everything from #SEO tactics to paid advertising strategies, representing Tribus. It was an excellent platform to share his expertise and engage with the broader community.
If you would like to see more about the insights Oliver shared, click here.
New Charity Sector Client Win
We welcome Together for Short Lives as a new client this month. Together for Short Lives is a UK-based charity that supports children and young people who are expected to have short lives due to life-limiting or life-threatening conditions. The charity offers help to these children and their families by ensuring they receive the best care and support possible.
We will be supporting on creating awareness around the Priority Services Register (PSR) which is a free support service offered by energy and water suppliers. It identifies people who need priority support during planned and unplanned outages.
