Delivering international cyber security insurance brand awareness campaigns
CFCServices
- Digital Marketing
- Data & Insights
- Consultancy
The Impact
Actively engaged clicks to the site spanning across four territories
Individual campaigns implemented in 2023
Leads generated across the United States, Canada, Australia & the United Kingdom
Our Partnership
Our longstanding partners, CFC, a globally operating insurance underwriting business, sought to expand their reach to more prospective and qualified brokers. Their primary objective was to spotlight their Cyber Insurance policy, identified as an emerging risk within the insurance industry.
New to paid media advertising, CFC sought the expertise of Tribus' digital marketing team to lead their international brand awareness campaign. Leveraging our deep proficiency across digital, data analytics, and creative domains, we formulated a sophisticated test-and-learn framework.
This method involved conducting meticulous multivariate tests on creative iterations and audience segments, bolstered by real-time reporting infrastructure. Through this meticulously crafted approach, we provided the client with granularity in campaign performance metrics, facilitating agile decision-making and continuous optimisation.
Tribus now extends its offerings to CFC, encompassing lead generation and consultancy services alongside ongoing paid media brand awareness efforts. Our collaborative approach empowers their in-house team to execute finely tuned, data-driven campaigns strategically aligned with dynamic market trends. This synergy of expertise and innovation plays a pivotal role in propelling key business objectives forward
Testing
Developing multivariate testing options giving the client full scope of what could be achieved through their digital marketing output
Learning
Ensuring real-time insights from the digital marketing B2B activity are fed back into creative and audience strategies,
Optimising
Taking our tests and learnings and implementing to build upon past results and deliver high performing digital marketing campaigns.