SEO is far from dead, but keeping up with its rapid evolution can be a challenge. The moment we publish insights on SEO updates, algorithm changes, and search volatility, new developments emerge. The SEO landscape moves swiftly, making it difficult for brands and businesses to stay ahead. So, why is SEO still vital, and why should you prioritise it now more than ever? The answer lies in paid media spending.
Paid media spend is rising, fast. In June 2024 Apple announced a 30% fee on Facebook and Instagram ads globally, effective July 1st. Apple's continuous disruption of the paid media market, coupled with the impact of their iOS 14 rollout on remarketing strategies, pushes paid media consultants and agencies to adapt strategies and auctions.
This fee increase signals a future where paid media becomes increasingly expensive, with fewer alternatives. Businesses find themselves paying more without seeing proportional increases in conversions.
When we advocate for investing in SEO, we mean it. Although it might require a higher initial investment with modest immediate returns, the long-term benefits are substantial. SEO provides a sustainable path to traffic growth without the dependency on costly paid media campaigns.
Control and Flexibility
Investing in SEO offers unmatched control over your marketing spend. Unlike paid media, SEO is an investment you can adjust as needed. You can collaborate with your SEO partner to focus on high-impact areas and reduce spending on aspects that can be managed in-house or paused with minimal effect.
SEO isn't dead, but your 2024 performance marketing strategy might be if you don’t adapt. Here are some examples showcasing the power of SEO:
Technical SEO Support for a Cybersecurity Consultant
Tribus developed a new site for a cybersecurity consulting firm aiming to reach new clients. Our comprehensive SEO launch plan included building the site on a solid technical foundation, enabling CMS users to create content easily while maintaining strong SEO principles.
Read more about how to launch your site
Website Launch for a Roofing Contractor with Significant Organic Traffic Growth
In a competitive market, we helped a roofing contractor launch a new modular website in early 2024 with an SEO-first approach. This strategy focused on hierarchy structure and product-specific keywords, resulting in significant organic traffic growth. The client's investment in on-page, technical, and off-page SEO support has proven to be more enduring than paid media could guarantee.
Continuous SEO Support for a Global Fintech Business
For a global fintech company, we have provided extensive SEO support, collaborating with their in-house team on major website updates, URL migrations, and responsive strategies to Google core updates. This partnership has resulted in continuous year-over-year growth in organic traffic, increased domain authority, and significantly improved rankings for high-volume keywords.
Invest in SEO today for a sustainable, effective, and future-proof marketing strategy.
At Tribus, our expertise in software, web development, design, and data empowers us to deliver exceptional digital marketing services. Our team goes beyond Google search, staying at the forefront of industry updates to ensure our clients thrive on search engine results pages without being impacted by rising paid media costs.
